Three State-owned airlines to raise ticket sales, strategies for reducing agent distribution has a new action.
Recently, an Air China North China Marketing Center agents across the country push the international ticket sales on the Internet platform of notice (hereinafter referred to as the notice) circulated in the industry. The notice of ctrip, Taobao, where networks such as air ticket sales platform of market conduct restrictions-further cheap tickets, changing back, bundled insurance and other products, such as “traditional profitability” will be suppressed.
Number of ticket agents confirmed to reporters that it has received the notice. It is understood that the notice provisions, agents may not network platform published below the Air China official website tickets 2% tickets, or they will be fined a high penalty. This means days of ticket agents will be more difficult, a round of reshuffling are already open.
Reporter was informed by insiders from Air China, Air China currently 27% about ticket outlets, is expected to reach 50% by 2017, its proportion of direct. “Since last year, three airlines on the phasing out of the agent’s Commission rebates on airline tickets, expand direct marketing can make big airlines companies costs by hundreds of millions of Yuan each year. ”
But Air China North China Marketing Center did not respond to reporters.
A heavy fine limit “cheap tickets”
”We have received the notice on September 11, now has stopped ctrip, where network platforms such as issuing less than official website tickets international flights of Air China. “A travel agency account manager said, on September 15, Air China will be on account of the agent a heavy fine or even cancel the agent’s agent qualification.
It is understood that the notification includes five sales on network platform provides standard and seven penalties. Network platform sales provides including, in network platform Shang sales of ticket price, must according to air corresponding accommodation released of price for show; network platform shall not to non-air recognized of products show way will insurance, and offers coupons, and shuttle machine, additional charges products and air tickets for forced bundled sales; shall not will air give of Hou returned award, to straight reduction fare of form, put to network platform of front-end to passenger show,.
For network fare for a freight rate lower than that of Air China’s website published on the platform of 2% agents, the notice will, in accordance with its tariff and Air China official website 5 times times the freight rate 98% spreads charged liquidated damages, the fare is tax-included prices. Network platform forced bundling insurance, integral, buses and other non-flight products agents received 1000 penalty for each leg.
Civil Aviation investigators Wai said the new rules are the enterprises in order to achieve the “drop” the concrete steps. Airlines companies incentive to improve ticket sales, reduce distribution including: SAC to Air China, China Southern Airlines, China Eastern Airlines of three large State-owned enterprises under the “drop” hard; airline ticket agency fees paid to distributors of money in 2014, Air China will pay only sales agent system using the 4 billion yuan, distribution outlet energy saving navigation-enterprise operating costs. In addition, the “Internet +” technique improvement of website direct from your airline the objective environment has matured. “Airlines sector looks glamorous, life isn’t easy. “The airline insiders said, because of fuel costs, plummeting in the last year, the airlines profits generally doubled in the first half of this year. But that does not reflect the real business aviation enterprise level, to control their operating costs, is the hard truth.
2015-half results published air show, sale cost of 3.325 billion yuan in the first half, when compared with 272 million Yuan over last year.
Industry reshuffle
”Clearly felt ticket agents industry is getting harder to do, selling a ticket to a 1000 Yuan profit is 20, 30 yuan. “Those engaged in travel agency account manager told reporters, each air ticket sold will give a subsidy of 3%, and starting from the second half of last year, several large aviation enterprises began to gradually lower agent commissions, from 3% to 2%, then to 1%, most of the airline’s domestic travel agency business has entered the” zero Commission “era.
One major domestic airline ticket agency in charge, most airline reservations to large agent “sold back” system, that agent must complete the airline’s sales a year, to get airline rewards.
However, no previous sale cash back, only rely on return to small airlines ‘ ticket agents, is facing collapse. “Small business agent to agent, and agent sales rising, profits decreased travel agency market as a whole has started to shuffle. ”
Many industry insiders say, Aviation Enterprise approach is good on the standard ticket market. “Ticket prices below the cost price of airline agents, network platforms tend to cheat in other ways, such as airline ticket, do not receive money, it has to charge the 40% cancellation fee. ” New guideline use a shorter password more secure
These airline insiders think, Aviation Enterprise “drop” behavior is not to cancel the trade. Many customers at the time of purchase will not open the APP one by one for each airline prices, collect third party platform still has value. But airlines through direct sales to acquire customer travel habits, consumption habits, and other important data resource, for the later development of subsequent value added services possible.
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